Candice Schlax
Art Director
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Cotton

Cotton

 

Cotton frequently partners with other brands, which tend to dominate its social feeds. To put the emphasis back on Cotton, we developed a year’s worth of content that highlights its many benefits.

 
 
 
 

The Fabric of Our Dreams:

Sleeping in Cotton helps you get a better night’s rest. And when you sleep well, you dream well.

 
 
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Cotton Classic:

Cotton has been making people look good for decades. We took inspiration from these classic styles and gave them a modern twist.

 
 
 
 

WARM & FUZZIES:

When you pair the comfort of cotton with the confidence it gives you, you get the ultimate feel-good content.

 
 
 
 

Breath of Fresh Air:

To demonstrate Cotton’s breathability, we captured billowy fabrics with stills and cinemagraphs.

 
 
 
 

Cotton by Nature:

Cotton grows from the ground, making your clothes one with nature.