Cannes / Shortlist
The One Show / Bronze Pencil

When the TV show Rick and Morty made a call for McDonald’s Szechuan Sauce, we knew we had to respond. Not only that, but we had to do so in a way that resonated with a highly critical audience. Our stunt was such a hit with fans, the sauce hype exploded into general pop culture—appearing on The Simpsons, The Colbert Report, Eighth Grade, and even a Deadmau5 concert.